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Google Ads With Shopee is the brainchild of the Shopee + Google partnership. You can think of it as your old Shopee Ad, but with the combined benefits of Google and Shopee algorithms.
So, how does it work?
Essentially, brands and sellers can now run search and shopping campaigns as a way to direct high-intent shoppers to the brand’s official store.
Once a purchase is made, Shopee will collect and share post-click conversion data with Google. This data will be used for conversion optimization purposes (in addition to reporting) so you can drive more sales to your store.
In terms of format, we have Google Shopping Ads, first and foremost. These are highly visual ads that present users with the products most relevant to their search intent.
During the product search journey, ads will appear on several Google properties such as Google Search, Gmail, Image Search, Shopping Vertical Search, YouTube SERP (search engine results page) as well as the bottom of the YouTube Home Feed.
The second and most recommended Latest Mailing Database ad format is Text Plus Shopping Ads. It’s basically like a Google Shopping Ad but with the added benefit of being able to include free text that tells users what you offer versus other options.
That way, once you’ve captured a buyer’s attention, you’ll be able to do a little sales talk to hook buyers with your brand. The great thing about Text Plus Shopping Ads is that they are likely to generate conversions regardless of whether the user is familiar with text ads or shopping ads.
Text Plus Shopping ads effectively drive new and repeat customers to your store regardless of product category. Most recommended during highly competitive shopping festivals.
In addition to selecting the ad format, you can also choose how you want your ad to run. Here are your options:
It is a partnership model that Forex Email List will give brands and agencies the capacity to integrate post-click data as a way to measure sales impact and to further optimize campaign performance.
Driven by the name itself, it will allow you to have full control over your ads. You’ll also enjoy more flexible budget allocations for your ads. At the same time, you have Google support around the clock.
Some of the drawbacks are that you only have limited campaign support from Shopee. They can only help you with conversion settings and feed sharing.
It can be argued that intellectual property is an umbrella term and can be defined subjectively. Therefore, Lazada has previously determined intellectual copyright infringement in the following matters:
This relates to the legal protection of expressions, signs or designs. The relevant government unit must recognize your symbol to qualify as a trademark.
This type of intellectual property relates to written works. The purpose of this title is to separate text that can be copied and text that should be kept as exclusive to the creator.
Patent refers to legal protection for an invention that is registered under the law. When an invention or process design is patented, no one else can distribute the invention without the author’s permission.
This type of intellectual property is most related to sellers creating their own products and brands and wanting to maintain protection against counterfeit sellers.
This protects you from copying or reusing the shape, physical appearance, pattern, ornamentation of the products you create.
In order to avoid any issues with whatsapp mobile number list IPRP, you need to know what an intellectual property infringement looks like. In terms of using the Lazada platform, the intellectual property looks like this:
As a seller, it is your responsibility to assess the product you are about to sell to see if it is authentic and authentic. Regardless of your knowledge of the authenticity of your product, you will still bear the consequences of selling counterfeit products on the Lazada platform.
First, you need to ensure that your content or product has legal protection because only the legislators of a particular design or product can file a complaint against IPRP violations.
How Can I Complain If Someone Infringes My Intellectual Property?
Once you have verified your Forex Email List intellectual right infringement, you will need to prepare the following documents.
After securing the necessary documents, you can then file a complaint on the IPP Portal.
Have you ever had problems with copyright on Lazada before? Let us know in the comments section.
Some brand owners have stepped up to protect their products from illegal or counterfeit sales. Little do they know that there are legally binding policies in place to safeguard their intellectual property. This same policy is not just limited to the sale of counterfeit goods. In fact, you can rely on it to provide security to all intellectual property that you share on the Lazada platform. Knowing this policy is important not only for legal protection purposes but also to keep you alert when you have infringed another seller’s intellectual property rights. Read on to find out more about Lazada’s Intellectual Property Policy.
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Lazada’s IPRP is a platform phone number list method to guarantee a safe and sound eCommerce environment.
Lazada protects its sellers from illegal reproduction of copyrights and trademarks in the following categories:
After violating any of the IPRP requirements as stated in the section above, you or a seller suspected of intellectual property infringement will incur non-compliance points. You can refer to the information below for the distribution of non-compliance points:
In addition, you or a seller suspecte of violating the IPRP will also be product locked. Therefore, you or a seller suspected of having committed an IPRP violation will not receive Lazada revenue during the penalty period.
If you are mistakenly flagge Forex Email List for intellectual property infringement, be sure to contact customer support immediately. Prepare soft copies of evidence proving that you do have legal rights to the content, images or products you use on the Lazada platform.
Shopee Partnership With Google For a long time, Google and Shopee have provided independent advertising services – exclusive Shopee Ads for in-store promotions and Google Ads with the aim of helping businesses reach a wider audience on the web.
However due to the ongoing pandemic and visible traces of ongoing engagement within the eCommerce community, Google and Shopee have agreed to partner up to further enhance their advertising mechanisms.
One of the most remarkable aspects of Google is its algorithm which has the ability to track a customer’s unique goals. Most importantly, it can differentiate between intent and interest.
This can show your ads to people database with the highest purchase intent. Therefore, you can expect an increase in your conversion rate.
Google also has a real-time auction bidding mechanism that helps in positioning your ad at the right time and place further increasing your return on investment (ROI).
Furthermore, Google’s technology leverages sophisticated machine learning. This means being able to study how people search for and interact with content online. Using historical search, it will find out which groups are most interested in making purchases in which product categories.
Finally, Google allows you to interact (by showing your ad at the most appropriate time) with potential customers at every stage of the sales funnel.
By combining Google and Shopee mechanisms, we get Google Ads With Shopee which gives you the following:
All in all, what the Google + Shopee solution gives you is additional sales in your store with a profitable return on ad spend. Apart from that, your online presence is also enhanced to be an online shopper.
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