Thanks to this optimistic forecast of experts, it can be said with certainty that the photovoltaic market in Poland is growing dynamically – there are more and more customers, so there is someone to fight for. Why inbound marketing? Implementing renewable energy solutions in a single-family house is associated with a considerable expense, and often taking out a loan and submitting an application for EU or state funding. So how do you convince a potential customer that it’s worth the effort? This is the most important question to ask yourself when building a strategy. , problem solving.
The best way to achieve this goal
Create high-quality content for consumers that will dispel their doubts, present the advantages and possible risks associated with investing in solar panels. In the digital age, when everyone checks information about it three times before making a big investment decision, let your company be a source of reliable data that potential customers database can use without any restrictions. This is what inbound marketing is all about. and implement this type of campaign. Take advantage of the knowledge of Promo Traffic specialists – let your business grow with the help of our experience! Fill out the form >> The 4 most important stages of building an inbound marketing strategy 1 Insightful self-assessment When creating a marketing strategy.
You must first prepare the appropriate background
It is in-depth research about your own company. What information about your own business should you know? Current metrics – number of visits, depth of entries, time spent on the site. Google Analytics will help you collect such data . The number and quality of leads obtained from your website. Products, services, ideas of your company that can be Forex Email List advertised with content. The result of in-depth self-assessment is the determination of the initial situation and measurable goals. Thanks to such an analysis, you should know the answer to the questions about your marketing resources. What you can be proud of. What you have recently done to let the world know about your brand.
It is generating artificial traffic that does not add anything valuable to the brand’s activities. The brand also doesn’t tag links in posts, so it potentially doesn’t check Facebook traffic either. On the plus side, there are real photos and a video presentation of the products. Varlesca also has its own Facebook store, which greatly facilitates the transition directly to the products: Mosquito Unfortunately, Mosquito, like Varlesca, is quite a bit of a slacker with content. Just like in the analyzed profile above, there are unmatched content and lolcontent.
It has long been proven that such
Communication does not have a good impact on the brand’s sales results, and ultimately may even worsen them, because the consumer may feel lost in such chaos. On the plus side, there are product photos, videos and tagging links in posts. The Mosquito brand also runs a Facebook store: selfie room Selfieroom, despite the fact that the statistics whatsapp mobile number list show the lowest organic engagement, has the most tailored content to the target group, which wins sales results. Communication is well thought out and tailored to the target group. are presented on real models, and the entire graphic design is consistent with each other.
Video content also appears on the profile
Their frequency could be much higher. There are also some engaging formats, such as surveys or entire styling suggestions, but in general, in my opinion. This profile has the best content for the recipients. The fashion industry on Instagram Source: Instagram Varlesca Source: Instagram Mosquito Source: Instagram Selfieroom Instagram fares Forex Email List slightly better than Facebook. Much less mismatched content here. These types of brands definitely focus. On influencer marketing and it is a very good move. Of course, there are mistakes, such as uploading. Graphics or product photos from the store, but it is definitely a rarity.
Here are the results: Fan engagement on Varlesca’s profile Fan engagement on the Mosquito profile Fan engagement on the Selfieroom profile According to the above data, we can see that Varleska managed to build the largest engagement over the past year. Let’s see what these types of reactions are : Types of reactions under posts – Varlesca profile Types of reactions under posts – Mosquito profile Types of reactions under posts – Selfieroom profile Despite the fact that Selfieroom managed to get more likes under photos than Mosquito, it was beaten in the number of comments that have a higher weight in Facebook’s algorithm.
Check which post formats were
The most engaging for these brands : Most Engaging Post Formats – Varlesca Most engaging post formats – Mosquito Most engaging post formats – Selfieroom As in the case of previous analyzes that I performed, video formats that not only have larger reach, but also are more engaging thanks to more interesting content, have won once Latest Mailing Database again. on the video than on the graphics. However, undoubtedly in this industry a good photo and creation are essential, because its task is to arouse the recipient’s desire to own a given thing. Publication frequency I noticed that in this industry the number of posts published on the profile is much higher than in the others.
I think the main factor influencing this
The desire to redirect a lot of traffic to the site. If the company has a large assortment, it gives the opportunity to reach the tastes of more people from the target group. Number of post publications – Varlesca Number of post publications – Mosquito Number of post publications – Selfieroom Quality of published content Varlesca Unfortunately, in Forex Email List the case of the Varlesci profile, quantity does not translate into quality. Poorly organized contests (lack of regulations, forcing clickbaits), lack of properly selected graphics for the presented content, or the so-called lolcontent. re the main mistakes made by the brand. Unfortunately, what seems to be engaging does not translate into real traffic and gaining fans. Those who will potentially decide to buy in the store.