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As one of the leading marketplaces in Southeast Asia, Shopee offers many opportunities to make sales. But at the same time, it is also quite competitive. Finding the best products to sell on Shopee is important, but to really stay competitive in the market you need the following.
Well-Optimized Product Listing
Your main image should be of high quality as this may encourage or discourage shoppers from adding your item to their cart. You also need to sprinkle your product description with properly targeted keywords.
As mentioned, you need to sprinkle Latest Mailing Database your product listings with keywords in the right places. Thus, you will increase your search ranking and you will appear on the first page of Shopee SERP (search engine results page).
We recommend using the Split Dragon Keyword Research tool.
All you have to do is login to Split Dragon and then go to Keyword Research > Shopee Keyword Research.
8 Ways To Find The Best Products To Sell On Shopee: The Ultimate Guide Of January 2021
Type in the root keyword, then click Get Keyword.
From these results, you will get the most searched keywords on Shopee along with search volume and trends.
We highly recommend that you also use the Split Dragon Search Rank Tracking Tool. This will allow you to stay up to date with your current position in the market.
8 Ways To Find The Best Products To Sell On Shopee: The Ultimate Guide Of January 2021
Go to Products > Shopee Products. Identify the product based on your keyword research and then click on the three dots Forex Email List next to the product. Click Track New Keywords.
Under Search Rank, write your keywords and then click Add.
Split ragon will then track your search rankings for those keywords. You can find the results in Search Rating > Shopee Search Rating.
Half of all eCommerce sales globally occur in marketplaces. The sheer volume of market participants challenges independent brands to also participate.
About $2 trillion is spent on the top 100 marketplaces and little by little, our top retailers are joining in. Target has launched its own marketplace. Google is trying to lure merchants away from Amazon. Even Walmart is trying to measure its current market.
One of the reasons marketplaces are popular with sellers is because it makes it easy for them to scale globally. The marketplace is also very helpful for small businesses because it allows them to fill orders more easily and more efficiently.
But many big brands refuse to sell in the market. This is because while the market drives sales, it also tends to put pressure on margins.
Despite the flaws in the market system, the market still helps new brands and merchants a lot as it is the gateway for brand discovery. However, when consumers come to a market to make a purchase, they usually don’t do it looking for a brand. Instead, they come because they are trying to find a solution to a problem.
According to analysts, search has database become brand new. So if you have good search rankings, you have a much better chance of converting your viewers into customers. With that, the brand will have a lot of competition.
We can see examples of this complexity on Amazon. 70% of Amazon searches don’t include a brand name. And 90% of product views in this marketplace result from searches and not from branded merchandise or ads.
PostScript’s Alicia Thomas believes that this sense of disconnect will entice people to have higher expectations from brands when it comes to customer experience.
try to build a sense of community. One possibility is to inspire people to participate in campaigns that encourage charity or make donations to specific groups.
One example of a brand that utilizes this kind of marketing strategy is Purpose Jewelry. Purpose Jewelry employs human trafficking survivors and artisans. And in the email campaign, they include the SparkofHope Forex Email List hashtag along with direct quotes from the artisans they work with. With that, customers will see the impact they are making on these artisans for every purchase which is sure to give them a sense of community.
Omnichannel marketing will be one of the biggest eCommerce trends in 2021 and most of it will come in the form of video content. According to Social Media Today statistics, people spend a third of their time watching video content online.
Video has an amazing ability to convey information about a product. Therefore, people who see a product through a video will be more likely to make a purchase than if people only see it from an image.
We’re already seeing eCommerce live streaming and video ads gaining a lot of traction. In the near future, we will see brands closely monitoring video sales success across various channels.
As part of omnichannel marketing, there will be a greater emphasis on community building. One of the impacts of the COVID-19 pandemic on society is a feeling of disconnection. According to the Gallup Firm Poll, the most affected age group is 18-34 years, and it is likely that this impact will persist beyond 2021.
Voice shopping is one eCommerce trend brands need to watch out for this year. This has started since late 2018 but will become more common in 2021.
People are increasingly relying on voice phone number list assistant devices like Amazon Echo, Google Assistant, and Alexa to do everything for them not only when it comes to finding products online but also in everyday functions like waking up, calling numbers, and sending messages. So, it’s no surprise that they’ll open the doors for eCommerce as well.
According to Voiceboat 75% of US households will own a smart speaker by 2025. In fact, following the emergence of voice commerce, there is an anticipation of $40 billion dollars by the end of 2022.
Another reason why voice trading is on the horizon is because of its convenience for users. Even Amazon and Google have pushed regional languages into their voice assistants to help us shop more conveniently online.
Brands currently have 4 consumer fulfillment mandates namely: fast, free, sustainable and branded delivery. 64% of consumers in a global sense want their orders shipped for free while meeting same-day delivery deadlines. Acceptable second and third day delivery times are next day and third day delivery.
At the same time, there are also 72% of global consumers who expect their products to be delivered in sustainable packaging. Consumers develop preferences for environmentally conscious brands. In fact, some Forex Email List of them are willing to pay top dollar to have their products delivered on an ongoing basis.
In this sense, the focus point is on the use of used, reused and recycled materials. Consumers also expect minimalist packaging with reduced packaging sizes.
Business is never static. Keeping an eye on eCommerce trends allows you to keep your brand competitive and accumulate a positive brand image and increase conversion rates. To be more specific, here are some reasons you should pay attention to eCommerce trends:
This will help you stay on top of the competition
You can plan how you want to market and sell the product
This will give you information if you want to launch a new product
You can plan your next steps against perceived challenges for 2021
Looking at eCommerce trends will help you assess where the market tide is headed and therefore improve and align your strategy so that you will see big profits at the end of the year.
One of the biggest eCommerce trends in 2021 is the change in consumer lifestyles and shopping habits caused by the COVID-19 pandemic.
Demand for online purchases in product categories such as household needs, groceries, health and hygiene has whatsapp mobile number list surged around the world as consumers are wary of in-store shopping. The pandemic has also increased people’s desire for preparedness, simplicity and convenience
ecommerce trend Statistica surveyed online shoppers what they thought would be good reasons to choose online shopping over in-store shopping. Note that participants were asked to double-check anything that applies to their consumer behavior. 63% say they shop online because of direct home delivery, 57% do it because it is more affordable, 54% say it is a more convenient way to shop, and 50% say they shop online because it is available 24/7.
they also expect brands to have their products delivered quickly. And there are indications that this shift will persist even post-COVID. Based on a consumer survey, of consumers who said they bought from various online brands during the pandemic, there were 60% who predicted they would continue to buy from these brands even after the pandemic recovered.
There is also a small possibility that people’s online shopping habits will remain but not the same during the initial phase Forex Email List of the pandemic. It will depend on the satisfaction of their customers with regards to their online shopping experience.
To stay relevant, brands need to reinvent the traditional shopping experience. Physical stores are advised to operate online through marketplaces such as Shopee and Lazada. They should also improve people’s checkout experience by providing vouchers, coupons, freebies, and fast delivery. Meanwhile, eCommerce sites can integrate one-tap payments for faster transactions. They can also provide instant gratification to consumers through “buy now, pay later” solutions.
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