Why is Google Cache important for SEO?
Google Cache provides important insights into how Google indexes and displays web pages, which can help you optimize your SEO strategy and troubleshoot issues that may affect your rankings.
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Because the Internet is constantly changing, adjustments to your own and your competitors’ web pages may not go unnoticed.
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Competitor website analysis
Use Google Cache to see what changes your competitors are making to phone leads their content to improve their rankings. If you notice improvements to a particular page, go to the cached version of that page and compare it to the current page.
It’s likely that a noticeable change has caused your ranking to rise.
This gives you good data without having to test your content tactics or strategies yourself.
Measure content performance
You can use Google Cache to track the performance of your pages after updates.
Let’s say you changed your content a month ago and are now seeing a visible SEO improvement.
Here’s how to monitor technical SEO with the help of Google Cache
If you added content to an existing document, you can check the HTML text variants (text-only variants) in Google’s cache to ensure that Google is reading and indexing the newly added content.
If you’ve made technical changes to the source code , you can see those changes in the ” Source ” tab of Google’s cached version . For example, if you change the meta description of a page, you can see if the changes have been made to appear in the SERPs.
Google Cache for niche editing and hierarchical link building
Google Cache can also be used well for link building.