Using the PSP formula means you can get straight to the core of the topic by outlining the problem, giving a solution, and providing proof of why your audience should trust you—all in just two paragraphs. It also means there’s space to put an image above the fold, making your post more visually engaging for visitors. Make it scannable Once you’ve perfected your introduction, it’s time to consider how to arrange the rest of the article. How to Format The reality is that many people do not read from start to finish anymore.
Suggested that only 16% of its test users read an article word by word. So it’s important to make your articles scannable to maximize engagement on your blog. The easiest way to company data do this is to use headings or, more specifically, H1 tags and other <H> tags. Headings also have a secondary benefit, as they help to provide an SEO-friendly structure for your article. Here’s what it looks like in practice. You want to aim for a clear hierarchy. For this reason, before you create your written content, it’s a good idea to research what type of content is already ranking for your target keywords so that you can format it properly.
Overkill, but you don’t want to waste time creating content in a format that readers are unlikely to engage with. So it pays to get it right from the start. For example, if we write a 2,000-word Forex Email List article on “how to tie a tie” and visitors are expecting a video, it’s unlikely our written content will ever get a chance to appear at the top of the SERP because it’s not the type of content our audience is looking for. To show you how quick it is to check for the dominant content type, let’s jump into Ahrefs’ Keywords Explorer, plug in “how to tie a tie,” and scroll down to the SERP overview. We can see from this search that the top result is a video hosted on YouTube.
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