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Choosing the right format, sizing appropriately, reducing the number of images, and compressing them are some of the best image optimization methods to reduce the negative impact your images have on your website speed .

 

Social media( Image source )

 

Pro tip : Use an image editor to design high-quality images for your specific platform.

 

It’s not just this. Social media is a gold mine of information about your customers. By tracking your customers’ behavior and preferences, you can adjust your marketing strategy to better meet their needs.

 

So, if you want to increase your online presence and connect with your customers, it’s a good idea to leverage social media. But before jumping into these platforms, you need to be clear about your marketing goals.

Here are two basic ways to use email marketing to your advantage

Newsletter: Educate and connect with your audience by buying phone numbers sending out a weekly or monthly newsletter.

Drip email campaigns: Send a series of emails when a customer opts in to your product or service and nurture them through your sales funnel.

You may be wondering how you can capture the email addresses of your ideal prospects. The answer is a lead magnet.

Healthy food blog Ambitious Kitchen offers an e-book of top-notch 30-minute dinner recipes when you enter your email address. Isn’t it worth it?

The answer is “Yes, I want it!” (Check out the CTA button).

Identify your target audience and their behavior

The best part about leveraging referral traffic? The point is that it’s free. You don’t have Forex Email List to pay when readers go to your website from another website. The only investment required is trust and relationship building.

 

4 Steps to Choosing the Right Marketing Channel for Your Business

Wherever your ideal target audience resides, there is  a marketing channel that is right for you. To find this information you need to answer the following questions:

 

Who is your ideal target customer?

What are the customer’s needs?

What do they want?

Which social channels do you get the most engagement from?

The answers to these questions will give you a clear picture of the appropriate marketing channels to leverage.

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