How 1440 mia us email marketing to gain 1m+ subscribers and a 55%+ open rate. Learn how These tips are focus on designers. But keep in mind this effort requires many different disciplines. Alt text is something that you should be doing already. But make sure it’s descriptive. People with vision impairments rely on this data. Remember what we learn about hierarchy in part 1? It plays a role in accessibility as well. The definition you create helps with cognitive retention. Pay attention to your colors. Especially when it comes to copy. This is all about how two colors react when they are plac next to one another.
There are tons of online tools that can aid designers to create color combinations that help improve legibility. This should be consider for any copy in your mailing. Including your cta. Interesting fact: a loss of the ability to recognize r and green is the most common type of color blindness Guard your buttons. Don’t use africa email list images for ctas. Use inline links or bulletproof buttons. If you want to use inline links. Give them two characteristics to indicate that they are interactable (ie: bold + color. Underline + bold). Do not let color alone be an indicator that something is clickable. If you want to go with buttons.
Campaign monitor’s itor uses what we call ‘bulletproof buttons.’ they are compos of html (color/shape/text); which ensures rendering in all cases. Use as much live text as possible. As oppos to using images as text/images with text overlay. Live text can be pick up and read by screen readers. Pay attention to your alignment: any copy that is longer than three Forex Email List lines (this includes when the mailing is on a mobile device) should always be left-align. Integrating video in email Currently there are only about five email clients that reliably support watching videos inside of a campaign.