In other words, if you look at the 3 pillars above, you will see that content marketing is one of them. But only ONE of them. As we saw in the previous topic, one of the primary objectives of content production is to generate visits. And this, naturally, happens through organic search. Simply put, you understand your audience, define the search intent, create text and place it on your website. And what to expect from that? Your text will rank on Google. On the first page. And it will generate thousands of visits. It will be? Is it really possible that by working on just one of the SEO pillars, and ignoring the others, your content will give you that much return? When are your competitors possibly looking at all three aspects? So, I believe the conclusion is quite obvious: content marketing IS NOT SEO. But it is crucial for SEO.
So, if your company is going to think about investing in content marketing, think about SEO first. Otherwise, it won’t work. Because it does not work? Conceptually, the whole thing is perfect. Be empathetic, talk about people’s problems, help solve them. This all makes a lot of sense. But that alone is no use. And, believe me, we’ve seen many companies here with years of investment in content and no results. Just creating texts, images and videos and leaving them to marinate on your website will not bring miracles of traffic new database and conversions. Other barriers ne to be overcome. So, so as not to just talk, let’s explore the 10 most common reasons that prevent your investment in content marketing from working.
Lack of public understanding Lack of public understanding It seems very trite, but it happens. It’s that old maxim where the businessman, the decision maker thinks he knows his consumer better than he knows himself. And in this context, whoever runs the company never comes down from their pestal and asks the people on the front line – those who deal with the customer – what their doubts, pains and complaints are. And, even more seriously, they also don’t listen to the customer . Ignore complaints. Or the “bad customer” rates. Don’t do that. And, if it’s difficult to reach the customer, make the most Forex Email Lis of what the information age has to offer: discover the channels where your customers are. Social mia? Forums? Blogs? Search sites.
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