Coca Cola Samsung Carrefour Mondelez and other brands land strongly

Coca Cola Samsung at the inauguration of the technological event par excellence of the Madrid capital, eShow Madrid 22, retail media has been the protagonist. The Publicis commerce Theater , which included partners such as Criteo, Citrus Ad, Relevancy, Showroom privé and Chatwithio, was very well received. The first day had a very varied agenda from large advertisers, retailers and technology companies, who gave their vision on the rise of e-commerce and debated today.

How retail media can boost digital businesses

Thus, on the one hand, iconic top industry data brands such as Coca Cola , Kimberly Clark, Samsung, Mahou, Mondelez among others, and retailers such as Wow, Promo farma and Carrefour, have shared their experiences at this fair. Likewise, leading technology companies in retail media such as Citrus ad, Criteo and Relevancy have presented their latest innovations to accelerate their adoption in Spain. The Publicis commerce space at eShow Madrid 22 has also featured emerging technologies that enable and accelerate the omnichannel of physical and online points of sale, sharing stock management and points of contact with the consumer with Socloz technology.

How can brands connect with young people

In other round tables, brands Forex Email List have addressed a highly topical issue: how to reach the hearts of young people. Initiatives such as Renault ‘s JASP or all of Samsung ‘s actions aimed at generation Z have had space in the debate. In this Wednesday’s session of eShow Madrid 22 there was no shortage of brands from the health environment that use professional prescription channels such as Haleon , the new commercial name of the new GSK consumer pharmaceutical division ; and companies in the social-professional field such as Ilunion, which shared its perspective on the world of retail and digital commerce.

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