If you want to find something online, you Google it. Although the term has only been part of the modern lexicon for a few years, it has literally transformed how we search for information, images, products, and much more.
But how does the Google search engine actually work? Although the company is notoriously cagey about sharing internal secrets, we do know quite a bit about how the algorithm indexes, sorts, and presents pages.
If you’re like everyone else trying to get a piece of the Google search results pie, this information can help you make better choices regarding your landing pages and site content.
There are three primary components that converge to make the search engine work as well as it does. These elements are:
Crawling – Google sends armies of bots to find new pages as they pop up on the internet. These bots download page information, including images, text, and videos.
Indexing – Google probably has one of the most complete index lists of all sites on the internet to date. For a site to pop up in search results, it must be added to the index. During this stage, Google analyzes the data collected by the crawlers and organizes it to index a new site correctly.
Search Results – When a user puts in a search result, Google’s powerful algorithm uses the data from its index to populate search results pages with relevant information. We’ll dive more into how it knows which pages to rank later on.
While these steps all sound Ws Data pretty simple on their own, remember that there are millions of websites out there, with new ones coming online every day. Even with such a vast network of servers, bots, and developers, Google can only manage so much information.
Everyone knows that Google is the de-facto search engine on the internet, as it dominates over every other option out there (i.e., Bing, Yahoo, etc.). But there’s a reason why Google has over 85 Forex Email List percent of the market share for desktop searches and over 90 percent for mobile searches – it works really well.
Here’s a quick overview of the main features the search engine offers.
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