As you already understood from the title of this article, it will be about what is a good sales text and what should it look like? Do you know that you can write the texts on your website or in your letters in such a way that they sell significantly more? And the most important thing is that the price of goods or services in this case will have no effect on it! Interesting? Read on.. Those who are interest in copywriting know very well that a well-written sales text or article has “magical powers”. Why? Because it can easily replace a live sales consultant or an entire help desk, which a website visitor may never contact for various reasons. Therefore, the selling text should: encourage the customer to come back again; predict his doubts and fears; and the most important thing is to provide an opportunity to fulfill the client’s secret wishes.
What am I talking about here.
Let’s talk more about the “secret wishes of customers”. But for the beginning, be sure to note that any “selling text” will be good only if it contains phrases – “triggers” . These phrases attract a person’s attention and encourage them to buy goods or services. And these “attention getters”, depending on the situation, i.e. the goods Chinese Europe Phone Number List or services being sold, have a very clear task – to provoke the necessary emotion. These triggers can be conditionally divided into 3 groups, which I will discuss in more detail.A person is looking for a solution to a problem For example, we all replace old windows with plastic ones in our homes. We do this to keep the heat in the house, to protect ourselves from outside noise and dust. We usually buy a meat grinder so that we don’t have to waste time in supermarkets looking for minced meat without see.
What other problems can people solve.
With the goods or services they purchase? Products and services can save not only the customer’s money, but also time. Can reduce a person’s stress or heal from something. It can help you avoid fines and other inconveniences, help reduce risk and increase self-confidence. To entertain and provide certain opportunities that did not exist before the purchase was made. I will give specific example. Let’s say that the service of a Forex Email List housekeeper who comes to the house saves. The time of the owners. Purchasing solar panels reduces electricity costs. The drug “Valerian” helps to reduce stress, and “Voltaren” treats various tissue inflammations. Hiring an accountant allows you to avoid problems with paying (or not paying) taxes. Car insurance protects against unexpected expenses in the event of an accident. A new dress or magic anti-wrinkle cream boosts self-confidence. The computer game is entertaining.