Chewy, the online purveyor of pet food, toys, and other related items, has created a series of excellent how-to videos on YouTube, covering topics from “How to Teach Your Dog to Go to Bed” to “A Day in the Life of a Pet Rescue”.
The channel, nicknamed “ChewTube” goes a long way toward establishing Chewy as the go-to company for all things pet-related. Many of the videos have more than one million views. Of course, all of the videos include links to where users can purchase related items on Chewy.com.
You don’t always need dozens or hundreds of unique posts to make an impact.
To be successful as a content marketer, a person needs to first be a great communicator.
Not only will they Ws Database be communicating with their online audience, but they also need to communicate to team members and freelancers what they want to see in the content.
A content marketer also needs a comprehensive knowledge of the nuances and audiences for each social media platform as well as the company’s buyer personas for each product or service it offers.
Content marketers also need to be familiar with the many different types of content and know where to use each effectively.
Since we’re all “different” in some way and all have been on that stressful interview, it’s a message that’s universal and very relatable, both for businesses and individuals.
Watch “New Beginning” on YouTube:You wouldn’t necessarily think of the venerable “Washington Post” newspaper in the same sentence as Tik Tok.
The “Post’s” Tik Tok videos offer a light and humorous look at history, current events, and politics with links to the newspaper’s website. They must be doing something right. They currently have more than 1.5 million followers.
4. Jake from State Farm
Who isn’t familiar with Jake? The insurance powerhouse, State Farm, has created a likable, relatable “spokesperson” in Jake and promotes this long-running campaign across all of their marketing channels, from cable TV to Facebook.
Jake answers common insurance questions and makes an often-confusing product (auto insurance) easier to understand.
Canva, the Australian graphic design platform, teaches users how to create engaging images without a lot of skill or expensive software. It showcases all of the design possibilities Canva offers in a non-sales, educational format.
The campaign also features the #CanvaDesignChallenge, which offers awards and prizes for the Forex Email List top-five weekly unique and original images submitted by users.
If Google (or any other search engine) detects similar content across multiple URLs on your website, it may mistakenly index and rank the incorrect page, leading to SEO problems.
That’s where a canonical URL comes into play. It helps you communicate to Google which page to prioritize for ranking among multiple duplicate pages.
This guide aims to help you understand how to use canonical URLs to resolve duplicate content issues and maximize your website’s SEO.
A canonical URL is defined by Google as the Ws Database “URL of the best representative page from a group of duplicate pages,” in other words:
A canonical URL is the URL of the primary version of a page when you have multiple versions of that page on your website. When you have duplicates, it’s like a search engine’s road map to your preferred landing page.
Canonical URLs inform Google and other search engines as to which page is the master copy among duplicates, saying, “Hey, Google, I know you see similar pages here, but this is the one I want you to focus on.”
This functionality makes them indispensable in your SEO toolkit, helping you resolve duplicate content issues, streamline your site and ensure that search engines correctly index your pages.
Canonical URLs help search engines such as Google understand and crawl your website by informing them about which URL to index a specific page’s content under. This function is crucial because of the variations one URL can have while giving the same or similar content.
If your webpage is accessible by multiple URLs or if different pages have Forex Email List similar content, specifying which URL is canonical for that page can help you build an authoritative website.
Ahrefs is one of the most popular SEO tools with a variety of features ranging from rank tracking to keyword research. The platform also offers extensive competitor research and has built-in features to identify and fix broken links.
Ahrefs is a great choice for those looking to improve their site’s organic traffic and is also a direct competitor to SEMrush. SEO uses both Ahrefs and SEMrush for keyword research and backlinks.
Screaming Frog is the standard tool for performing technical SEO audits. This desktop tool crawls your site to identify missing meta descriptions, missing alt text, and images that are too large. It also includes a search box for relevant keywords and related terms.
This tool shows several important statistics about your site, including site ranking. It can also identify major security and performance issues.
This tool is especially useful for people who want to know how Ws Database many visitors are visiting their site and whether the site loads quickly enough to attract customers. It’s a great tool for learning how to optimize your site to improve search engine rankings.
In this article, I have tried to introduce only the tools that I believe are most useful for SEO. There are a lot of other tools I haven’t mentioned, but that doesn’t mean they’re bad, so check them out.
I would also like to point out that in my opinion Ahrefs and Ranktracker are the most user friendly. At the end of the day, you can do very high level SEO with just those.
My Site Auditor is one such tool that allows you to specifically audit your web pages and see Forex Email List how well each page is optimized for your target keywords. The report takes approximately 15 seconds to generate and includes over 50 SEO signals. You can use this to improve the ranking of individual pages. You can also get a free trial of My Site Auditor, which allows you to create unlimited links for 10 days.
One of My Site Auditor’s best features is its ability to scan images on your site. It also detects duplicate meta tags and technical errors that can affect SEO. We also provide content optimization tips.
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