This is typically an ask for a donation. Wwt nonprofit email design Source: wwt This email by the wildfowl and wetlands trust is doing several things right: they’re emphasizing their key message: donate. The donate-specific links and buttons are highlight in orange throughout to draw attention. The wildfowl and wetlands trust also uses specific language like “now is a crucial moment” and “wetland wildlife nes your help like never before” to create a sense of urgency. It’s worth taking a moment to talk about the effects covid-19 has had on nonprofits and email marketing. Covid-19 has put a lot of charities under pressure. Vulnerable people are even worse off. And that’s something you can discuss honestly with your readers. Open rates. Click-through rates.
Well-arrang content Finally.
And email signups have soar during the pandemic. So you ne to think about how to make the most of your email list with design and content curation. Well-arrang content Finally. The way you arrange the elements in your email is essential. Use the invert pyramid principle to direct your readers’ attention to those country email list parts of your email that contain the most important information. That means starting with an eye-catching headline. Then have a few sentences of supporting information. And top it off with a clear cta at the bottom of the pyramid (I.E. Click here). Wrap up Now you know how to design an email that stands out and drives donations.
You’ve learn the importance
You’ve learn the importance of keeping eyeballs on screen. Simple templates to focus reader attention. And the power of clear copy. If you’re ready to take your email strategy to the next level. Campaign monitor is here to help. But before you run off and launch your nonprofit email campaign. Be sure to read our Forex Email List ultimate guide to email campaign design. Create greater impact Create greater impact Nonprofit emails are easier with our nonprofit discount and unique integrations. Learn more This blog provides general information and discussion about email marketing and relat subjects.