Coca Cola Samsung at the inauguration of the technological event par excellence of the Madrid capital, eShow Madrid 22, retail media has been the protagonist. The Publicis commerce Theater , which included partners such as Criteo, Citrus Ad, Relevancy, Showroom privé and Chatwithio, was very well received. The first day had a very varied agenda from large advertisers, retailers and technology companies, who gave their vision on the rise of e-commerce and debated today.
Thus, on the one hand, iconic top industry data brands such as Coca Cola , Kimberly Clark, Samsung, Mahou, Mondelez among others, and retailers such as Wow, Promo farma and Carrefour, have shared their experiences at this fair. Likewise, leading technology companies in retail media such as Citrus ad, Criteo and Relevancy have presented their latest innovations to accelerate their adoption in Spain. The Publicis commerce space at eShow Madrid 22 has also featured emerging technologies that enable and accelerate the omnichannel of physical and online points of sale, sharing stock management and points of contact with the consumer with Socloz technology.
In other round tables, brands Forex Email List have addressed a highly topical issue: how to reach the hearts of young people. Initiatives such as Renault ‘s JASP or all of Samsung ‘s actions aimed at generation Z have had space in the debate. In this Wednesday’s session of eShow Madrid 22 there was no shortage of brands from the health environment that use professional prescription channels such as Haleon , the new commercial name of the new GSK consumer pharmaceutical division ; and companies in the social-professional field such as Ilunion, which shared its perspective on the world of retail and digital commerce.
On October 26 at the headquarters of the Creative Club. The XXIII Yearbook of Spanish Creativity was presented, like every year. Therefore, this year those responsible for the design of the book have been the professionals from Studio Banana. With the collaboration of Fedrigoni. Therefore, this book is one of the most important publications in the marketing industry nationwide. Edition XXIII includes some of the best commercial communication projects of 2021. Therefore, these were announced on May 21 at the National Creativity Awards ceremony, at the Kursaal in San Sebastián.
Verónica de la Sierra and Rubén category email list García-Castro spoke about the different challenges they overcame to create the 2022 edition of the Yearbook. Therefore, they point out that they decided to work with a “luminous, broad and impactful concept. Inspiration’. Therefore, the design of this publication works like a camera obscura thanks to the case that protects the 2022 Yearbook. This black case has “a die that lets you intuit, but not see. Therefore, a real design challenge that contrasts with the colorful cover of a book, which follows the colors of the rainbow.
This year’s publication is made up Forex Email List of 146 different projects, distributed among the five sections of the contest, Strategy, Ideas, Content. Innovation and Craft. Projects that were registered by 68 companies and carried out for 121 brands. Therefore, the Grand Prize went to the Invaluable food campaign, created by Leo Burnett for Madrid Fusion Foods of Spain . In relation to metals, the designers have presented an innovative way to highlight the metals achieved by each of the 146 projects. “The formula to highlight the awarded projects with metal (bronze, silver or gold) is supported by degraded effects from the inside of the spine of the book. The professionals indicate.
Giving up a food as tasty as bacon is a very difficult feat for those who love this caloric (and unhealthy) food above all things . This monumental feat is what Oscar Mayer proposes precisely to his fans. Who are all obviously pro carnivores in a campaign in which the brand dares to launch darts against itself and its products. Challenge has, however, a trick. Urges his fans to stop eating bacon next November. Which is when World Vegan Day is celebrated, in order to have the opportunity to be supplied with bacon for life
Oscar industry email list Mayer’s new and daring campaign, named “BacOff” and signed by the agency Johannes Leonardo. Will eliminate bacon from the company’s paid advertising and will pixelate. Make this food disappear in posts published on social networks last year. The brand thus wants to wink at vegans on the occasion of the celebration of their day on November 1. Mayer will reward those who decide to abstain from its irresistible bacon on the occasion of World Vegan Day. And we are talking about a very difficult feat for those who love to put this food between their chest and back. According to research carried out by the Kraft Heinz subsidiary, more than half of vegans abandon their diet to sink their teeth into bacon.
Those Forex Email List who believe they are truly capable of giving up bacon on November 1 will have the possibility of receiving a lifetime supply of this food by commenting on Oscar Mayer’s posts on Facebook and Instagram or by retweeting the brand’s messages on Twitter , naming two other bacon enthusiasts and using the hashtags #OscarMayerBacOff and #Sweepstakes. New campaign is launched at a time when sales of meat alternative products such as Beyond Meat have plummeted. Kraft Heinz , Oscar Mayer’s parent company, has also embraced veganism in recent times. Eight months after announcing a joint venture with NotCo, Kraft Heinz has recently presented the first products resulting from this alliance: vegan cheese and vegan mayonnaise.
I ran into problems, because when I tried toLanding page relate landing pages to transactions in a report for a client, things went awry and I always got a disconcerting “no data . ” Since I am not one to give up, I spent a good time researching on the internet. Nothing, no mentions of the error. You know why? Because almost everything you can find about Google Data Studio is in English (except my super Hack Google Data Studio course , hahaha).
The euphoria of “being able to troll Google” was followed by the thought: “damn, I have to hand in the work and I can’t wait for them to fix it”… What to do now? Well, it’s superLanding page easy. If you want to top industry data solve the error and be able to differentiate between these fields, you just have to follow these steps. Edit field names. Can. Exact! The field names are an import by default but in Google Data Studio you can edit them to make them more descriptive for you. Just go to “Edit data source” and change their names . Look how I left them:
Once you have edited them, you can now differentiate. You will see the new names in the field selection in the controls and, even better, in the field editor as you write your formula. Ready Evaristo! Fixed the problem. Conclusions Do you know what I have learned from all this? That we should not underestimate the word “expert.” Becoming an expert does not depend so much on the theory you are able to read Forex Email List or even understand. Expert comes from experience and this is achieved with practice . TRUE? I, after spending a lot of time facing Luis M. Villanueva’s brilliant demands for his data panels, think I can say that “I can consider myself a miajika of an expert.” Hahaha. Well yes, I hope you found it interesting because, you know what? I feel very proud to have discovered this. And to be able to “troll” a little bit (of good vibes) at Google. hahaha.
Hello hi! How is everything going? Good? I’m very happy, really. You know that for me, having a great year is great news. And may you overcome the challenges you face, like the one I’m going to tell you about now: a quick post where I show you the BUG I found in the translation of Google Data Studio (in its connector with Google Analytics) and how I did it. resolved . table of Contents Background: Why are there two landing pages in Data Studio? Duplication is not reflected in the custom field editor Landing page is a poorly done translation in Data Studio
Imagine that you are making a beautiful and useful data panel for your business and that you want to check which landing pages (that is, where users come from) generate the most conversions. You add a table, because you want to first have an overview of the data and then category email list better structure it in other graphs. With the Google Analytics data source already in your Data Studio project, you go to search for “Landing Page” and you find that there are two . Bah, an insignificant detail. You add one, you see that there is data and you think “this will be a little mistake that doesn’t happen, nah, these people at Google don’t miss serious things.”
Imagine now that what you want is to classify landing pages by groups . Yes, I’ll tell you. Imagine you have a set of landing pages that contain the word “growth” and another set that contain the word “productivity,” both in the url. The rest Forex Email List of the pages are not relevant to you at this time. Are you getting it? So you decide to create a custom field that, through regular expressions, generates 3 groups of landing pages: Urls related to Productivity. Urls related to Growth Rest of URLS. My friend Luis M. Villanueva would call this “strategic segments.” Hahaha.
Hello, friend! How is everything? Good? I hope so! Are you surprised to see me here so soon after posting yesterday? Well, I’m super excited because the launch of my course to analyze and understand data with Google Data Studio is working very well (snif, snif, ainnnsss how excited). And there are still two days left to be able to make the purchase enjoying the bonuses (ahem! ahem! self-promotion. Okay… I’ll stop hehe). Well, as happy as I am, I wanted to share with you one of the things that I think are most powerful about the Data Studio tool . And it is the ability to combine multiple data sources into a single chart . That is, obtaining a single data source by combining two data sources.
Create a custom field in the Google Analytics feed to include the domain, since in Search Console URLs go with a domain industry email list and in Analytics they go without a domain. With which we unify the format. Eye! Use the “Landing Page” field from Google Analytics and not the “Page” field since if we want to combine data from Search Console, we will have to use the destination page and not all the content of the website. Even doing a pre-filter of only organic traffic would be cool… I’ll leave it there… 🙂
Create a combined data source where we will say that the combining fields are date Forex Email List and URL in Search Console, and date and combined URL in Google Analytics so that they make the match and combine. Step3: Choose the metrics Choose what metrics we want in our new data source. In the case of the example we take impressions, clicks and CTR from Search Console and sessions from Google Analytics. Step 4: Save the font Save the data source.
Problems that you may encounter if you Product Insights work with any of them: They try to scam you. He tries to hack you. IP outside your geography, in this case Spain. IPs that come from proxies purchased in data centers located in industrial estates, or in other words, all that traffic comes from the same location and en masse, which Google does not like and invalidates it. You don’t have any kind of guarantee. IPs detected as a source of spam traffic in UA. They do not offer any type of technical support. As far as SERP traffic for YouTube is concerned, visits disappear after a few weeks. They are IPs that have been used abusively to visit websites on topics prohibited by Google Ads, such as adult content or betting houses.
NOTE: The traffic sent by these companies usually comes from category email list networks of infected devices called botnets. Is your son or daughter fiddling with their tablet or mobile phone and clicks on one of those pop-up ads that appear? Don’t panic, but it is very possible that your IP has become part of a network of infected devices. This network is coordinated to carry out mass visits when they detect that there is a connection to a Wi-Fi network. This, evidently, is totally illegal in Spain and in most of the Western world . There were effective alternatives such as Ecoseo or Clickea , which were organic networks of real users, but they disappeared. And suddenly CTRbox… Already.
I understand that after what I just told you Forex Email List you are thinking… So what? I don’t want bots, or being hacked, or getting Pop-Ups that tell me that I just won the new iPhone 23. Keep calm! CTRbox has nothing to do with it. This tool uses a network of Raspberries spread throughout Spain to send traffic. It is a network community of about 2,000 real minicomputers spread throughout Spain that send personalized visits to each other. Google recognizes this traffic as real and quality, and its positioning increases in a very short time. CTRbox controls how that traffic behaves so that it is quality.
Happy pogo sticking! Randomness : Google tries to detect user behavior patterns. NOTE: Therefore, tools like CTRbox introduce a parameter in their control. Charting the panel that allows the behavior of the visit to constantly change. Origin of the visit : That many different locations visit the same website is natural, however. That they all come from the same computer or office is not. Many of the websites that send direct traffic do it this way. This is usually the main reason why many. SEOs think that induced traffic does not rank. But the real reason is because it is being done in a careless and crude way.
Buying this type of traffic is the equivalent of buying links from Forex Email List a link farm. How can Google not detect it When. I talk about induced traffic to customers, the first thing that comes to mind is fear. Our mind defends itself against the unknown with fear. He believes that Google does not consider it natural for a series of users. To begin performing 50 or 60 searches a day for a specific term that no one was searching for the day before. I’m going to tell you something. Today, Google has no way of distinguishing this increase in searches .
Because? Easy. An advertisement Forex Email List on television, an influencer talking about something specific, or even an occasional news item can make a series of keywords become trendy without knowing where it may have come from. NOTE: For example: the war in Ukraine, the La Palma volcano, Campofrío’s new advertising campaign or an event in your neighborhood. How can I send induced traffic? The problem with induced traffic is that it is in a similar state to that of link building years ago. Most providers tend to be individuals who advertise on American, Russian or Indian forums or Telegram channels that are very far from generating trust.
I follow. Can Google penalize me for Elevate Your using induced traffic? It’s true that Google got angry about sending traffic and penalized it, but it stopped doing so more than 10 years ago. At that time, some SEOs used this technique to knock down competitors’ websites, so they decided to stop doing it. The righteous paid for sinners. This technique, in addition to being unethical and directly bordering on illegality, is out of use precisely because of its current lack of effectiveness. If sending absurd amounts of poor quality IP traffic were sufficient argument to penalize websites, it would lead to a regrettable war to bring down the competition’s website.
If the IPs are not of quality, Google rejects top industry data the visits. Spot. But… What does Google consider quality IP? In order for Google to determine if IPs are suitable and valid to affect positioning, the following points must be met. Geolocated : If the website is Spanish, the IPs that make the visits must be Spanish. Although there may be specific situations where it is not necessary. NOTE: Sharing Spanish can help us position Latin websites and vice versa.
There may even be the case of websites from Forex Email List Germany or the United Kingdom ranking due to the number of citizens from there who reside in Spain. Route : If visits do not spend more than a certain amount of time on the website, pogo-sticking can be generated (the action of entering a website from the search engine and going back again to select another destination). This is not good. NOTE: Ideally, visitors should spend more than 1 minute on the entry URL and travel through other routes on the web to imitate the behavior of an organic user. Their thing would be that they do not return to the SERP because that is indicative that the user has found what they were looking for.
Even if I’m not a professional, could I also use a video editor? Precisely that is one of the main purposes of this article. Today we want to show you which are the best professional programs. How to use an Online video editor and, in addition, let you know the most powerful and easy-to-use free options. But make no mistake. Just because you can do it for free does not mean that the quality of these applications is no longer optimal. On the contrary! Many of them have very interesting features and free or trial versions that can be expanded.
Now you can also email contact list use some of the video editors that we will show you in this guide. Making your clips, movies or audiovisual elements have an almost perfect result, just as if you were doing it professionally. I am sure that. Having said that. You are already wanting to know which ones are the best and how they are used. To do this, I have invited Darío Marín. One of my former students from the SEO course in Zaragoza and a specialist in the audiovisual Marketing sector. He will recommend no less than 20 programs.
Here I leave you with Forex Email List this impressive list! The 20 Best Online Video Editing Programs for Your Digital Projects The 20 Best Online Video Editing Programs for Your Digital Projects It is increasingly common, especially in works intended for television or the Internet, that the person who makes a recording is sometimes also in charge of editing that material. This double task has a functional meaning, since if we record a lot of material. We will know perfectly what material we have and what clips we want to use.
url-advantages, What is a URL shortener? A URL shortener , as the word itself indicates, is an online tool that facilitates the process of transforming a very long web address into one that is much shorter than the original, giving it a more attractive aesthetic image and taking up less characters. An example of shortening URL could be: This is the address of one of my posts Note: Both links shown are almost exactly the same, the only major difference here is the length of each. Because always when you click on any of them.
Is it essential to use top people data external tools to shorten URLs? In many cases it is not necessary to have to use external applications to shorten links, especially if we talk about the main social networks that exist today. url-advantages Today, most of the most important online platforms in the world already have their own automatic service integrated, such as: WordPress uses → tmblr.co to reduce links on its platform. These online platforms have their own automatic link shortening services directly integrated into them, goo.gl its own tool! Which in turn uses in the directions of some of their other products.
And, above all, it is almost Forex Email List unnecessary to depend on other third-party tools. Advantages of using a URL shortener Advantages of Using a URL Shortener You may want to use a different url-advantages URL shortening service than the one that comes standard with many of your platforms. I tend to do it myself sometimes, although not too much. However, you should first weigh the pros and cons of that decision, because nowadays these issues have been so abused that a bad choice can lead to some problems. These online platforms have their own automatic link shortening services directly integrated into them,
WordPress REST , An API is a set of processes, methods and subroutines that fulfill one or many functions in order to be used by other software (these acronyms come from English and are the acronym for “Application Programming Interface”, in Spanish: “Programming Interface ” ) . of Applications. An API allows us to implement the functions and procedures included in our project without the need to program them again. In programming terms, it is an abstraction layer. In other words, it is an “access key” to functions that we can.
Today you will learn everything email leads you ever wanted to know about REST API technology! And to explain it to you step by step, I have invited Antonio Torres, who in this guest post will also tell you how you can take advantage of it in your WordPress and all the advantages that this technology has for your website. REST API: what is it, what are its advantages and how is it used in WordPress? Advantages of a Rest API As you may have already understood by now, basically, an API provides a way to establish a connection.
Do you want a simpler example? So, think Forex Email List of it as a USB port. USB ports allow you to connect many types of devices to your computer: printers, control devices, portable hard drives, phones, coffee mug warmers, etc. Through this port, your computer and the device in question can interact with each other, sending data back and forth. An API is something like this, only the exchange is between 2 applications instead of physical devices. In short, what is an API really for? They allow two programs to exchange their data in limited and clearly.
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